‘Beti Bachao-Beti Padhao’ flag to be unfurled in Russia’s Mount Elbrus

Mountaineer Megha Parmar will be brand ambassador of campaign
Bhopal, July 31, 2019 (Muslim Saleem): Soon the flag of Madhya Pradesh’s ‘Beti Bachao-Beti Padhao’ will fly on top of the 18 thousand 510 feet-high Mount Elbrus of Russia. First woman mountaineer of the state to scale Mount Everest, Sushri Megha Parmar, has been made the brand ambassador of the campaign by the Women and Child Development Department. Sushri Megha will climb Mt. Elbrus on August 2 with the ‘Trust Me’ – ‘Beti Bachao – Beti Padhao’ flag. Through this campaign, she will send a message across to parents to have faith in their daughters.
Sushri Megha met Principal Secretary Women and Child Development Shri Anupam Rajan and apprised him about the campaign. Shri Rajan extended his best wishes to Sushri Megha to succeed in her campaign. He said that Sushri Megha has emerged as a new source of inspiration for our daughters. He said that the department will extend all possible help to her for the campaign.